Brand — Varjosoft

Logo

The Varjosoft mark consists of two crescent-shadowed circles. The larger, brighter circle represents the visible surface. The smaller, dimmer one represents the shadow. Together they reference "varjo" (Finnish for shadow) and the idea of presence without spectacle.

Mark only

On dark background

On light background (inverted)

Full wordmark

Primary. Dark background preferred.

On light background (inverted)

Wordmark treatment

VARJO is set in #e4e4e7 (bright). SOFT is set in #71717a (muted). The shadow is the substance. The software is the medium.

Colors

A minimal palette. Near-black background, warm muted accent, gray text hierarchy. No bright colors. The site should feel like dark glass, not a dashboard.

Background

#0a0a0b

Raised

#111113

Text

#e4e4e7

Text dim

#a1a1aa

Text muted

#71717a

Accent

#c8b8a2

Accent dim

#a69882

Border

#27272a

Logo colors

Primary sphere

#e4e4e7

Primary shadow

#52525b

Secondary sphere

#a1a1aa

Secondary shadow

#3f3f46

Spegling voice

Spegling text

#d4cbbe

Used for Spegling's spoken dialogue in the Awakening text and chat responses. Warmer than the standard text color. Distinguishes Spegling's voice from the narrator's.

Typography

Headings

Newsreader

Weight 400 (regular). Used for all headings, pull quotes, and the Awakening prose. Elegant without being decorative.

Body & UI

Inter

Weights 300-600. Used for body text, navigation, labels, buttons, the Spegling presence bubbles, and all UI elements.

Wordmark

VARJOSOFT

Inter 500, letter-spacing 0.18em, uppercase. VARJO in text color, SOFT in muted.

Usage guidelines

Do:

Use the logo on dark backgrounds. The brand is designed for darkness.
Maintain clear space around the mark (at least the radius of the smaller circle).
Use the full wordmark for marketing contexts and the mark alone for icons and favicons.
Keep the VARJO/SOFT color split when reproducing the wordmark.

Don't:

Place the logo on bright or saturated backgrounds.
Rotate, stretch, or add effects to the mark.
Use the accent color (#c8b8a2) as a background. It is a text and highlight color only.
Set VARJOSOFT in a single color. The split is part of the identity.
Add outlines, shadows, or glows to the logo.

Tone:

Builder over commentator.
Calm, direct, slightly formal.
No em dashes. Short declarative sentences.
Concrete words: systems, trust, memory, execution, boundaries.
Never cheerful, never urgent, never salesy.