Brand — Varjosoft

Logo

The Varjosoft mark consists of two crescent-shadowed circles. The larger, brighter circle represents the visible surface. The smaller, dimmer one represents the shadow. Together they reference "varjo" (Finnish for shadow) and the idea of presence without spectacle.

Mark only

On dark background

On light background (inverted)

Full wordmark

Primary. Dark background preferred.

On light background (inverted)

Wordmark treatment

VARJO is set in #e8e6da (bright). SOFT is set in #76806f (muted). The shadow is the substance. The software is the medium.

Colors

A minimal palette on two grounds: light blush paper for the daylight surfaces (the homepage, services) and deep Forest green for the dark ones (writing, articles, the record band), with warm amber accents and a muted text hierarchy. No bright colors. The site should feel calm, not like a dashboard.

Background

#141f19

Raised

#1a2820

Text

#e8e6da

Text dim

#a9b3a4

Text muted

#76806f

Accent

#d9a960

Accent dim

#b98e4e

Border

#2d3e32

Logo colors

Primary sphere

#e2bd76

Primary shadow

#9c7538

Secondary sphere

#b98e4e

Secondary shadow

#6d5330

Spegling voice

Spegling text

#d4cbbe

Used for Spegling's spoken dialogue in the Awakening text and chat responses. Warmer than the standard text color. Distinguishes Spegling's voice from the narrator's.

Typography

Headings

Newsreader

Weights 400–500. Used for headings, pull quotes, and the Awakening prose. Elegant without being decorative.

Body & UI

Inter

Weights 300–700. Used for body text, navigation, labels, buttons, the Dots widget, and all UI elements.

Wordmark

VARJOSOFT

Inter 500, letter-spacing 0.18em, uppercase. VARJO in text color, SOFT in muted.

Usage guidelines

Do:

Use the logo asset made for the ground beneath it. The brand works on both the light paper and the dark green grounds.
Maintain clear space around the mark (at least the radius of the smaller circle).
Use the full wordmark for marketing contexts and the mark alone for icons and favicons.
Keep the VARJO/SOFT color split when reproducing the wordmark.

Don't:

Place the logo on bright or saturated backgrounds.
Rotate, stretch, or add effects to the mark.
Use the accent color (#d9a960) as a background. It is a text and highlight color only.
Set VARJOSOFT in a single color. The split is part of the identity.
Add outlines, shadows, or glows to the logo.

Tone:

Builder over commentator.
Calm, direct, slightly formal.
No em dashes. Short declarative sentences.
Concrete words: systems, trust, memory, execution, boundaries.
Never cheerful, never urgent, never salesy.